JOSEPH NAHMAD GALLERY – WEST 23RD STREET | NEW YORK, NY
Joseph Nahmad Contemporary specializes in art by living artists in a modern genre. In order to showcase the amazing work represented by the gallery, IPD Partners was retained to make a 14,000 sf warehouse space with crumbling brick walls look as if a Madison Ave. gallery was inserted in strategic parts of the space. The result is perfect 14’ high walls juxtaposing 150 year old brick and mortar.
To showcase the work of Matta, Futura, Rammellzzee, and Phase 2 for this exhibit, IPD’s team installed 21 adjustable spotlights illuminating the work, while keeping ambient light at a minimum and creating a dramatic effect which highlights the work. There was also a separate “black light” room for featured works to be viewed with only this specialized lighting.
During the exhibit, the gallery accommodated thousands of visitors to this well-received show and enjoyed rave reviews for both the work and presentation.